Cookie Policy

This policy explains how cookies and similar technologies are used on our website at and apps that we use on the HELIAUSsm systems (“Services”) By accessing or using our Services, you consent to the use of these technologies as described in this policy. Please do not use our Services if are not comfortable with the ways in which we and any third parties described below use cookies and related technologies.

What is a cookie?

A cookie is a small file containing a unique identifier that is placed in the web browser of your computer or mobile device when you visit a site. Cookies and similar technologies (which include pixels, tags, web beacons and software development kits (“SDKs”)) (together “cookies”) enable site operators to recognise your device and collect information from it when you interact with a site. We use this information to understand how the site is being used, remember user preferences and improve users’ browsing experience. Cookies are also used to make any advertising you may see online more relevant to your interests.

Who places cookies on my device? 

Cookies set by the site you visit are called “first party cookies”. Cookies set by other parties are called “third party cookies”. Third party cookies enable third party features or functionality within the site, such as site analytics, advertising and social media features. The parties that set these third party cookies can recognise your computer or device both when it visits the site in question and also when it visits certain other sites and/or apps. We do not control how these third parties use your information, which is subject to their own privacy policies.

What cookies does Allied Universal use, and why?

Allied Universal uses both session cookies and persistent cookies:

  • We use a session cookie to identify you during a particular visit to our Services. Session cookies expire after a short time, or when you close your web browser or app after use
  • We use a persistent cookie to identify you over a long period of time. (For example, if you asked us to keep you signed in, we would use a persistent cookie for that purpose.) Persistent cookies remain on your device for a set period of time specified in the cookie.
  • We use both first and third party cookies to operate, understand and improve, specifically: 
    • To authenticate you and secure our Services: We use cookies to monitor login, session and status data. This allows us to know, for example, whether you are logged in.
    • To remember your settings and preferences: We use cookies to recognise your browser and remember your preferences. For example, we use cookies to remember your language preferences.
    • To carry out analytics and research: We use cookies to understand your use of our Services and how we can improve our offerings. For example, we use cookies to track whether you open emails we send you.
    • To personalise your experience: We use cookies to personalise your use of our Services, including to serve you personalised advertising that may better suit your needs.
    • To detect fraud, trust and safety, and investigations:  We use cookies to keep our Services safe, including to detect and prevent fraud and conduct investigations.

What third-party cookies are used on our Services?

A number of third party cookies are set on our Services, some of which depend on how you use our Services. These cookies, the third parties that set them, the purposes of such cookies and the means by which you can opt-out, are listed in the table further below.

In general, the following types of third party cookies may be set when you use our Services:

  • HELIAUSsm - When you log into HELIAUSsm on our company handsets, or through a web page link, HELIAUSsm cookies are set to track your login
  • Edge- When you log into our Edge Training system through a web page link, Edge cookies are set to track your login
  • Pixels: Our advertising partners may use pixels or similar technology to measure the success of the sponsored posts or other advertising products they use. A “pixel” (also sometimes called web beacon, or clear GIF) is a tiny piece of code, invisible to the user, placed on a webpage or in an email and used in combination with a cookie, to link a given activity or impression back to the user; the advertiser includes it in its content so it can measure whether our members interact with that content (for example, by clicking to view an offer). We may set our own pixel on an advertiser’s website so we can measure whether our members found the advertiser’s content effective or interesting, by determining whether the sponsored post prompted members to take advantage of the advertised offer. This information helps us assess whether sponsored posts and other advertising offers are relevant and interesting to our members and successful for the advertiser.
  • SDKs: We, our partners and service providers include Software Development Kits (SDKs) in our apps. SDKs operate like cookies and allow us to understand how the app is used and what actions occur in relation to the app, including when a member signs up or logs in. SDKs are also used for advertising purposes including for measurement, personalisation and to create similar audiences to advertise to. 

Table of third party cookies

Third Party

Privacy Policy


Your Choices


Allied Universal Privacy Policy

Retention of log in details



Allied Universal Privacy Policy

Retention of log in details



Your choices Browsers

You may refuse or restrict the use of cookies by selecting the appropriate settings in your browser. However, limiting or refusing cookies may affect your ability to use some of our Services. Please note that our systems are not configured to accept browsers ‘Do Not Track’ signals, because no industry standard for handling them has been adopted. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit Some advertising networks offer you a way to opt-out of targeted advertising.

Mobile apps-your mobile device may include a feature that allows you to opt-out of some types of targeted advertising, such as the “limit ad tracking” option in your iOS or Android device’s privacy settings. Visit the Network Advertising Initiative’s mobile choices page at for more information. The Digital Advertising Alliance also provides a mobile app that lets you opt-out of interest based advertising from participating advertisers found at:

Third parties

Please refer to the opt-outs listed in the table above to specifically opt-out from certain third party cookies. Since we do not control any of these opt-out links, we are not responsible for the availability or accuracy of these mechanisms.

Opting out

Using these opt-out services will not prevent you from seeing all ads but may make the ads you do see less relevant to you.

Changes to this policy

Our business changes constantly and our cookie policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable steps to notify you in advance.


For more information about how we collect, use and share your information, see our Privacy Policy. If you have any questions about our use of cookies, please contact us at You can also reach us at the address listed in our Privacy Policy.

Last Updated

29th August, 2023